Bollywood movie Striker has been released officially on world's biggest video sharing website Youtube. The movie Striker was released on Youtube on same day, 5th February 2010 on which it released in Indian theatres. Fees of $ 4.99 was charged for U.S. Youtube users who want to watch the movie. The film was FREE to watch in other countries except India and revenue was generated by ads on You Tube that was shared by the producers and Youtube.Hemant Bhardwaj of Studio 18 said -
"Till Monday evening, the film had been viewed by around 2.25 lac viewers across the globe. Frankly, we didn't expect the film to generate such enthusiasm, but the numbers have brought cheer, A film like ISHQIYA doesn't get released in U.K. Similarly, STRIKER doesn't open in U.K. and U.S. due to absence of face-value. So what choice do we have? How do we beat pirates, who will anyway sell the pirated stuff in open? That's why we decided to premiere the film on You Tube and reach out to viewers at one go,"