Aamir khan has found new way for marketing his movies. The upcoming Aamir khan's Bollywood movie 3 Idiots will have unique marketing strategy where the movie labels and stickers will be seen behind auto-rickshaws. The labels of movie 3 idiots are already seen on more than 10000 auto-rickshaws in almost all the capital cities of Indian states.Producer of the movie 3 Idiots Vidhu Vinod Chopra says-
"The auto-rickshaw is the most popular mode for commuting and works as a wonderful reminder medium. We have used this sticker in all the cities wherever rickshaws are one of the common modes for commuting."